By Anyway Yotamu
Zimbabwe has recorded a significant increase in international tourist arrivals, with numbers rising by 27% to 751,483 in the first half of 2024, up from 592,567 during the same period last year.
This growth has also translated into a 24% increase in tourism receipts, reaching US$493 million compared to US$398 million in the first half of 2023.
Tourism and Hospitality Industry Minister Barbara Rwodzi shared these impressive figures in Harare as she launched the 2024 World Tourism Month celebrations.
Speaking to journalists, Rwodzi highlighted the sector’s pivotal role in Zimbabwe’s economic recovery.
“Zimbabwe joins the rest of the world in celebrating World Tourism Day, an annual event on September 27th since 1980, established by the United Nations to raise global awareness of tourism’s economic, social, cultural, and environmental value,” Rwodzi stated.
She emphasized that the growth in international arrivals and tourism receipts reflects the broader global recovery in the tourism industry, with Zimbabwe benefiting significantly.
The tourism sector remains a vital contributor to the national economy, accounting for approximately 5.7% of GDP and 3.5% of national employment.
Rwodzi also highlighted ongoing investments in the sector, particularly in infrastructure improvements, such as airports and road networks, which are expected to help Zimbabwe achieve its goal of a USD 5 billion tourism economy by 2025.
The minister further explained that September has been designated as Tourism Month in Zimbabwe to raise awareness of the sector’s importance.
The month will feature various activities leading up to World Tourism Day on September 27th. The theme for this year’s celebrations is “Tourism and Peace.”
Among the key events planned for Tourism Month is the Sanganai/Hlanganani World Tourism Expo, scheduled for September 11-13 in Bulawayo.
This event will bring together local and international communities to showcase their products, with side events including a MICE Master Class, a Tourism Investment Forum, a Tourism Scholastic session, and a Gastronomy Hub.
Additionally, a Tourism Symposium at Lupane State University on September 19th will feature presentations on how tourism contributes to national and global peace.
A sports tournament in Gokwe Kabuyani Constituency on September 21st will highlight the promotion of sports tourism, and the month will culminate in the World Tourism Day main celebrations on September 27th at Gandavaroyi Gorge in Gokwe Gumunyu Constituency, a hidden gem in the Midlands Province.
“The main celebrations are hosted by different provinces each year on a rotational basis. This year, the Midlands Province will host the 2024 World Tourism Day. By targeting different provinces annually, the Ministry aims to fulfill the national vision of leaving no place and no one behind, ensuring equitable distribution of tourism resources and benefits,” Rwodzi said.
