The Zimbabwe Sugar Association (ZSA) has dismissed as false media reports suggesting that there are sugar shortages in some retail outlets across the country.
In a statement, ZSA chairman Muchadeyi Masunda said the reports are misleading and assured the nation that there are adequate stocks to meet requirements.
“The Zimbabwe Sugar Association (ZSA), the industry body representing sugarcane growers, sugarcane millers, refiners and sugar distributors, has become aware of misleading statements in the media alleging that sugar is in short supply as some retail outlets have run out of the product.
“The ZSA wishes to put the record straight and advise that the statements appearing in the media are unfounded and incorrect. We would like to reassure our valued customers, consumers and the general public that there are more than adequate stocks of sugar to meet the normal household requirements throughout the festive period and right up to April 2023 when the new milling season is scheduled to start,” said Masunda
He said the association has not effected any changes to the pricing of the commodity since August 2022.
“In addition, we would also like to advise our valued customers that the ZSA, the designated entity responsible for setting sugar prices in the local market, has not affected or authorised any retail or wholesale price increases since August 2022. The ZSA wishes to assure all stakeholders that the Zimbabwe Sugar Industry remains committed to producing and distributing enough sugar to meet the local market’s needs at competitive prices.” he said.